Let There Be Leads: How to Design a Lead Generation Website

According to Forbes , website visitors spend  two minutes on a page before moving on. You need to be ready to make those two minutes count!

With an optimized lead generation website, you can attract potential customers, increase brand awareness, and ultimately boost sales.

Grow your company with these 10 strategies for developing a lead generation website.

1. Reve Up Research

Before you can attract website leads, you need to know  who you're trying to attract first. With the proper research, you can develop a lead generation website designed specifically for your target audience. 

First, determine who your customers are. Dive into the details, including demographics and buying habits. Once you know their age, gender, household income, and interests, you can use that information to craft your message. 

Next, take a look at your current website analytics. 

Which pages are already performing the best? By analyzing the current performance of your website, you can determine what's already working—and use that information to your advantage.

Using this research, you can design headlines, page content, and a call-to-action (CTA) that appeals to your customers. 

2. Formulate Your Forms

According to this report, 50 percent of marketers say inbound marketing methods, including forms, are their main source of leads.  

A difficult-to-navigate form, however, can scare visitors off your website. 

First, make sure there's an opportunity for website visitors to convert into leads on every page. A well-designed lead generation website provides visitors numerous methods for converting. 

That can include a form, a click-to-call phone number, or a download button. 

Make sure these buttons are prominent. Use an eye-catching color to attract visitors towards these lead generation opportunities.

For your form, keep it sweet and simple. A long and daunting form can leave visitors feeling too tired to reach the end. This can cause you to lose leads when you're  so close to snagging them.

Finally, make sure these lead generators are mobile-friendly. That way, you can generate leads on mobile devices as well as desktop computers. 

3. Consider the Conversion Path

When you're designing your lead generation website, consider how customers are interacting with the website content. 

If you're using search engine optimized blog posts to attract visitors, make sure those blog posts feature a form. You can also use a plug-in so the form floats on the side of the page even as visitors read. 

That way, you maximize your lead generation opportunities.

Put a strong, compelling CTA (more on this below) at the end of each blog post as well. That way, you can remind visitors about what you have to offer them and encourage them to fill out the form. 

Once someone fills out a form, they should land on an attractive thank you page.

You can finish off this conversion path with a confirmation email, too. These emails can improve engagement rates and bring visitors back to your website later on. 

Once you consider the conversion path, you can build a website  that's optimized to perform at its best. 

4. Kick Up CTAs

Your call-to-action uses verb-oriented language to encourage visitors to take action. 

This action can include filling out a form, chatting with a representative, or making an online purchase. Each of these actions improves engagement while improving your lead generation, too. 

Make sure your CTAs are placed in prominent locations on your website. This can include the top navigation bar or footer. 

CTAs should also appear in bright colors that contrast with your website's background.

Try using white space to help these buttons stand out even more. That way, you can improve clicks and conversions on your lead generation website.  

5. Add Value

Offer customers value with ebooks or other downloadable content. Then, request they fill out a form so you can email them the downloadable. 

By providing this content, you're reminding visitors your company is a valuable resource in your industry. 

6. Go Live with Live Chat

Adding a live chat feature to your lead generation website can also improve engagement.

Live chat shows visitors you're available and willing to help. It can also help you generate immediate results and fresh leads. 

7. Talk Up Testimonials

Testimonials are another great lead generation strategy to show visitors your company's value.

Use these testimonials to show visitors why your business is the  best in the business. You can also create a CTA encouraging visitors to post their own reviews. 

That way, you're improving your content, attracting new leads, and boosting engagement from happy customers, too!

8. Nurture Every Lead

Now you're attracting new leads. Awesome! 

The next step is to nurture these leads into paying customers. 

Make sure to follow up on these leads with a nurturing email. You can use these emails to offer relevant content and value, which can encourage leads to further interact with your company.

These nurturing emails also guide your new leads through the purchasing funnel.

That way, you can encourage your leads to make a purchase to  grow your business.

9. Test It All Out

Once you start implementing these lead generation website strategies, test them all out.

For example, you can A/B test different button colors or CTA language to see which is most effective in attracting leads. Make sure to only test one change at a time. That way you can determine which change is actually making an impact. 

10. Optimize Everything

As you test out each element of your lead generation website and landing pages, you'll begin to develop a good idea of what your website visitors like and react to most. 

That doesn't mean you're done!

Make sure you continue updating your website to optimize leads. What works today might not work for your customers six months from now.

After all, digital marketing strategies are constantly changing. By keeping up with the times, you can optimize your website to perform at its best and bring in those leads! 

Amplify Your Audience: 10 Strategies for a Lead Generation Website

With these 10 strategies, you can amplify your audience with a stunning lead generation website! With more website traffic and new leads, you can boost brand awareness, sales, and so much more.

Give our blog a visit for more effective digital marketing strategies.