Key Benefits of SEO and Local SEO for Franchises
Siren Digital Marketing • April 23, 2020
Local search engine optimization (SEO) services for franchises are designed to help these entities promote their services and/or products online to customers located within a specific local geographic area. Organic SEO and local SEO are different regarding their intent. Google understands “local intent” as opposed to broad intent. This pertains to the searcher desiring search engine results of local businesses based on a keyword search. Often these searches have local map listings showing nearby businesses. At Siren Digital Marketing, we understand SEO and local SEO and how to apply it effectively for the benefit of franchises.
Using search engine optimization to rank a product or service related term is one thing. It has the potential to get your business noticed anywhere in the world. It can help you achieve long-term visibility and credibility in your industry. However local SEO enables you to gain visibility to customers searching for your products or services in your particular city or region of your state. A marketing strategy that employees local SEO for various locations utilizes tactics such as using geographical keywords in content, in addition to location specific reviews and testimonials, and other specific location details on your website.
Using search engine optimization to rank a product or service related term is one thing. It has the potential to get your business noticed anywhere in the world. It can help you achieve long-term visibility and credibility in your industry. However local SEO enables you to gain visibility to customers searching for your products or services in your particular city or region of your state. A marketing strategy that employees local SEO for various locations utilizes tactics such as using geographical keywords in content, in addition to location specific reviews and testimonials, and other specific location details on your website.
Benefits of Local SEO for Your Franchise
Franchises are already established brands. Local SEO can provide the exact solution you need to help prospects find your business and location.
One of the greatest benefits of local search engine optimization for franchises is that it helps your business get in front of customers that live or travel in the vicinity of a particular storefront location.
Franchises are typically connected to widely known brands, making them a comfortable destination for customers at various locations. However, customers need to know the location exists so they will not be able to make a visit and purchase products or services.
One of the greatest benefits of local search engine optimization for franchises is that it helps your business get in front of customers that live or travel in the vicinity of a particular storefront location.
Franchises are typically connected to widely known brands, making them a comfortable destination for customers at various locations. However, customers need to know the location exists so they will not be able to make a visit and purchase products or services.
Regardless of whether you own a specific franchise location or work in a corporate office franchise brand, local SEO for franchises is highly beneficial for connecting with customers and producing sales.
Additional benefits of local SEO services for franchises
include:
- You get a strategy that is focused to ensure your website is optimized to reach local customers
- You can track your marketing dollars compared to the progress and growth of your franchise business
- You can rank quickly in local search results, enabling your business to be discovered by prospective customers, including those using mobile devices at home or outside of home.
For more information about the SEO and local SEO services we offer for franchises, give our team a call today at 651.419.5565
or use our contact form.
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