The Ultimate Guide to PPC Management

Nearly half of all businesses are using pay per click strategies to land more customers. 

There's a lot of benefits to PPC ads and why it works when it comes to generating leads and bringing in more customers. PPC ads are perfect if you want more website traffic, which can help bring in more leads. 

However, there's a lot that goes into PPC ads if a business wants to achieve the desired results. This is why PPC management is helpful. It can help businesses discover the right keywords, the intended audience, and better understand metrics. 

Most of all, PPC management gives businesses more time to work on other parts of their business. 

If you want to learn more about PPC management, this guide can provide insight into everything you need to know. 

What Is PPC Management? 

PPC management is exactly what it implies. It's when an outside marketing agency handles your PPC ads otherwise known as franchise marketing. 

They understand what needs to go into a PPC management strategy that works for your business. A PPC specialized marketing agency will do all the research for you and make sure that you are producing leads immediately. 

Here's a further breakdown of what goes into PPC management. 

Keywords

A PPC management specialized marketing agency will make sure they understand what keywords your target market is using. These keywords can also benefit your SEO strategy.

For example, if you have a shoe business for men, they would use keywords specific to men's shoes. A marketing agency will find keywords with high search and low competition. 

Keywords are critical when running PPC ads because they determine if your ads will be found. They determine how much you know about your target market. 

This is why you need to make sure that whatever marketing agency you hire understands everything about your target market. They should understand what they are searching for and how to use keywords in the PPC ads. 

Testing

Another part of PPC management is testing. You have to be testing variations of your PPC ads and optimize whichever one does the best. 

The PPC specialized marketing agency should be split testing your ads and determining which one is the best. They should be seeing which ad is getting the most clicks or the best conversion rate.

When a marketing agency tests the landing pages and the ads, it helps them improve the quality of the ad. It helps them figure out how to write better ad copy or figure out what's more appealing to the target market. 

Competitive Analysis

PPC management also includes competitive analysis. The marketing agency you hire will determine who your competitors are and how they are creating PPC ads. The goal is to figure out what they are doing differently. 

Competitive analysis requires looking at their ads and their keywords. You want to find out how they are attracting consumers to their website. 

What a Business Should Do Before Hiring a PPC Management Company

While you have an idea of what PPC management does and how it can give you more free time in your business, you still have work to do. 

Before you hire a PPC management agency, you need to assess your goals. You have to figure out what you are trying to accomplish in your business with PPC ads. 

Here are some goals to consider with PPC management that can help you figure out what campaign is best for achieving these goals. 

Website Traffic & Brand Awareness

If you want more website traffic and more people to become aware of your brand, PPC ads can help you achieve that goal. 

As a business, however, you have to decide if that's your highest priority when you are running PPC ads. You have to determine if website traffic and brand awareness is more important than conversions and leads. 

With more website traffic and brand awareness, you'll discover that more people become familiar with your business story and how you can help them.

Higher Number of Conversions/Purchases

If you are selling products online, you can use PPC ads to drive consumers to a landing page and make a purchase. 

With PPC management, a marketing agency can help with creating a stellar landing page and PPC ads that convert leads into paying customers. 

If conversions or purchases is your goal, you need to make sure that is communicated to the team running your ads. You want the PPC management marketing agency to understand that you want sales immediately. 

This can help them create campaigns optimized for conversions. 

More Leads

Lastly, you can have a PPC ad goal of producing more leads. This allows you to put your leads through your sales funnel and warm them up. 

It gives you an opportunity to show your leads what your business does for them. You can continue to nurture them on your brand until they become loyal, lifelong customers. 

Overall, each goal can help your business. You have to figure out what you want in your business and what you want to accomplish. When you have a goal, you can start optimizing PPC ads until you start producing leads, sales, or website traffic at a higher rate. 

Now You Know Everything About PPC Management

PPC management can help your business deliver more leads, more purchases, or more website traffic, which can help your brand. This kind of management gives your business more opportunity to focus on the product or whatever you want to do in your business. 

In addition, PPC management is perfect when it comes to your budget because you are only paying whenever someone clicks on your ads. You also get faster results than if you only did organic traffic.

If you want help with running PPC ads, you can contact us here.