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How Does SEO Work?
Siren Digital Marketing • February 27, 2020
Search engine optimization (SEO) is a particular digital marketing strategy that includes tactics to increase the standing of the website in search engine result pages – primarily on Google and Bing. By understanding how SEO works, you can employ the most effective tactics to improve your visibility – your ranking – in search results. At Siren Digital Marketing, we are highly skilled at delivering SEO services
that achieve the results our customers are seeking.
On-Page and Off-Page SEO
There are two major types of SEO strategies. They include:On-page SEO – this involves SEO tactics employed on a website Off-page SEO – this involves SEO tactics employed on other areas online other than your website
Both strategies are directed at making your website more appealing, friendly, and trustworthy to online searchers and website users, in addition to finding favor with search engines. Search engine crawlers evaluate various factors of a website to determine its ranking in search engine results. There are numerous factors search engines use to generate their search results. This means many different elements can influence placement of your website in a search result produced by a keyword phrase query.
In addition, a non-responsive website, which means smartphone and tablet users are not able to navigate the site easily, is going to be affected negatively when it comes to search engine ranking.
Search Engine Page Results and Ads
After you enter a search query in a search engine, the page you are brought to is referred to as a search engine results page (SERP). Organic search results are displayed on the SERP in addition to paid search results, also called pay per-click-ads (or PPC pads). Search engine optimization (SEO) determines how organic results are listed. PPC ads are paid for by advertisers to show up in SERPs for particular keyword search queries.
Google and other search engines make their money by the ads that show up on search engine results pages. This gives an incentive for the search engines to provide the most relevant results possible for online searchers based on their keyword phrase searches.
For information about our SEO services that can help you elevate your organic search engine rankings or achieve excellent results with PPC advertising, call our team today at 651.760.7888 or contact us online.
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