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How Does Digital Marketing Differ From Traditional Marketing
Siren Digital Marketing • March 5, 2020
Traditional methods of marketing include TV and radio ads, handing out business cards, flyers, notices, newspaper advertisements, magazine ads, and other public announcements. However, technology continues to advance when it comes to methods of marketing, and digital marketing is one of those powerful methods. digital marketing services
include the use of websites, search engine paid ads, organic listings in search engine results, YouTube videos, and social media. At Siren Digital Marketing, we have all of your digital marketing needs covered to help you achieve the increased visibility you want in your marketplace.
Online marketing has similarities to traditional marketing – both are used to pursue the same objectives which are to build a brand and increase the number of customers.
Ongoing Results
Traditional marketing can take weeks or even months to start to see improving business results. However, online digital marketing increases in exposure, leads, paying clients, and profitability can be had much quicker.
Costs
The costs associated with traditional marketing such as TV and radio, magazine ads, and other print ads are generally much higher than those associated with social media advertising. Marketing online has a cost attached to it, but with an effective strategy, it can be much more targeted and cost-efficient than traditional marketing.
Often it is difficult to measure the results of traditional marketing techniques. However, the results of digital marketing services are easy to analyze. Using Google analytics tools, return on investments (ROIs) are readily determined.
Often it is difficult to measure the results of traditional marketing techniques. However, the results of digital marketing services are easy to analyze. Using Google analytics tools, return on investments (ROIs) are readily determined.
Better Analytics
Digital marketing allows for better analytics to determine which techniques are performing and which ones are not. Metrics such as incoming traffic, bounce rates, visits, conversion rates, and other trends can be viewed in report form. From this information, decisions can be made about adjusting digital marketing strategies and tactics, paid advertising, etc. to achieve better results.
Digital marketing opens up a whole new world for businesses that have only utilized traditional marketing in the past. As a business owner, it is important for you to claim the share of the marketplace online and search for the products and services you have to offer.
To find out how our team can serve you with effective digital marketing services to increase your brand’s exposure to your target market, give us a call today at 651.760.7888 or drop us a message through our contact form.
Digital marketing opens up a whole new world for businesses that have only utilized traditional marketing in the past. As a business owner, it is important for you to claim the share of the marketplace online and search for the products and services you have to offer.
To find out how our team can serve you with effective digital marketing services to increase your brand’s exposure to your target market, give us a call today at 651.760.7888 or drop us a message through our contact form.
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