SEO Tips for Law Firms and Attorneys

For competitive industries like law firms, choosing the right partner can be challenging and knowing where to start isn't always obvious. At Siren Digital Marketing, we can help you market your law firm effectively through the application of well-thought-out and strategic search engine optimization strategies that work best for law firms.

Below are some important SEO tips for law firms and attorneys:

Pick the Most Effective SEO Keywords

Keywords are important element of carrying out effective SEO. Choosing the right keywords is important, because picking the wrong ones can deflate your SEO strategy. Keywords should be chosen based on your target audience, keywords’ volume, keywords’ competition, and keywords’ search intent.

Know How You Compare With Your Competition

Once you’ve got your keywords, you need to find out how you are currently performing in the search engines compared to your competitors. Factors to consider include: secure or unsecure site (HTTPS or HTTP), mobile-friendliness, website schematics, page load speed, length and quality of page content, quality of backlinks, social signals pointing to the site, and optimized images on web pages.

Make Technical SEO Improvements

Once you have an SEO analysis it is important to move forward to solve your websites technical issues. Some of the best improvements you can make include speed, security, mobile-friendliness, and schema markup.

Optimize Website Pages for Search Engines

After you have chosen the right keywords in your website and improved it is time to optimize the pages on your website. Each page needs a title tag and meta description that includes your keywords. Content should thoroughly cover the subject of the page. Use heading tags on your pages. Use your keyword phrase and variations of that phrase through the content of your landing pages.

Build Missing Website Pages

It is important to make sure you have a specific webpage created on your website for each individual service your business provides.

Optimize Your Law Firm’s Social Media, Google My Business, and other Local SEO Properties

Highly effective local SEO for lawyers can help place these law firms at the top of search engine results within a local service area. This involves an emphasis on the local pack in Google search results which is the box of Google Map results on a search results page. It is located above the organic search results and below the paid advertisements.

Create a Blog

A law firm blog can enhance the chances of your office website ranking in search engine results for particular keyword phrases such as “burn injury attorney Evansville.” Consumers who spend time online doing their own research about legal issues they are facing can benefit greatly from the content you provide in your law firm website’s blog section. This content can help you attract new clients because they trust and benefit from the information you provide and are linked directly to your website.

Build back links to Your Site

The greater number of links you have to a webpage, the greater authority Google can provide your website, giving you a high search engine ranking. Building back links is a proactive SEO strategy that requires continual attention through adding links and checking the links already in place for their effectiveness.

Finally, track, measure, and analyze the results of your SEO efforts. Then, tweak your SEO campaign as needed based on your analysis.

For information about the law firm SEO digital marketing services we offer at Siren Digital Marketing, call us today at 651.419.5565 or leave us a message through our contact form .